SEM vs SEO vs ANALYTICS.

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SEM vs SEO vs ANALYTICS.



SEM
In Search Engine Marketing (SEM), the business pays to enter an auction. They then bid for advertising space on a website, 
and whoever wins gets to show their search ad.


SEO
Tagging keywords within your content could increase 
the chance of your website appearing higher up in search engine rankings. This is called search engine optimisation (SEO) and
is a free way for every website to reach more potential audience.

 Analytics
The analysis of data generated by people’s activity on websites or mobile apps, for the purpose of discovering ways to improve websites and marketing campaigns. 
E.g. “I’m using a web analytics tool to understand how to improve certain web pages with the goal of increasing customer engagement on my website.”

 However, none of these provide free marketing space or optimised website design.

 Share your thoughts 💭in the comments.

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